"This type of information represents a key advantage of Convio's Software as a Service model — Convio has access to a wealth of data about its clients' online results that the company can analyze and share with the sector. It's the type of information that major analysts firms dream of accessing."

- Christopher Wilder, Executive Vice President of Research
Knowledge Capital Group

The Convio Online Marketing Nonprofit Benchmark Index™ Study

For the second year in a row, we proudly offer The Convio Online Marketing Nonprofit Benchmark Index™ Study. This study was designed to help nonprofit marketers answer the following questions:

What online marketing metrics should I focus on?
How is my organization doing?
What targets should I set for my organization?

The appropriate metrics for evaluating the success of an online marketing program vary depending on the program's primary objective. What should a nonprofit measure when the objective is to raise money, drive Web site traffic, build an email file, drive response to an appeal, or take some other action? Even when managers know what metrics are important and how to measure them, how do they know if their results are good? The only way to do this objectively is to compare their results against those of their peer group.

Growing from a cohort of 30 organizations last year, this year's study uses data compiled from more than 400 nonprofit organizations and aggregates their results into benchmarks by which nonprofit organizations can compare their results to their peer group.

Learn more about the Study and how your organization compares — complete the form below to download the Executive Summary of this study.

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New to Convio? Please complete the form below to access this free resource.

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* What type of organization do you represent?

* What is your expected purchase timeframe of Internet services and software for fundraising, advocacy, email marketing and/or Web content management for nonprofits?

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