Integrated Marketing Resources

Best practices papers for integrated marketing for nonprofits

Integrating Online Marketing (eCRM) with Direct Mail Fundraising

This paper by Convio and StrategicOne, an integrated marketing analytics company, illustrates the powerful impact online communications and engagement can have on direct mail donors, regardless of whether they actually donate online.

Download the nonprofit integrated marketing paper

On-demand Webinars on integrated marketing for nonprofits

Improving Fundraising and Outreach Through Integrated Marketing and Data: Maximizing the Power of Convio and The Raiser's Edge

Find out how to supplement your offline donor data with data collected online with the real-time data integration between Convio's leading online solution and the nonprofit sector's most widely-used donor database, BlackBaud's The Raisers Edge®. Features Keith Heller, Principal, Heller Consulting. (60 mins)

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Effective Online Strategies for Nonprofits: Lessons from Carnegie Museums of Pittsburgh

Learn about the Carnegie Museums of Pittsburgh's strategies for improving membership retention rates, constituent engagement and event attendance. (40 mins)

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Featured articles on integrated marketing for nonprofits

The following articles appeared in recent issues of Convio Connection, the free bimonthly newsletter for nonprofits on how to attract constituents, drive action, and build loyalty through online relationship management. 

Lessons and Ideas to Replicate from Campaign '08
The 2008 candidates have propelled past tactics of online engagement and fundraising to even greater success. Take a cue from the top political campaign strategists and social networking online experts in how to leverage the Internet as a strategic relationship tool that is changing philanthropy, advocacy and politics.

Ask the Expert: How Can I Avoid Mistakes or Errors in Email Communications?

Paul Anderson Youth Home Uses Integrated eCRM and Strategic Approach to Broaden its Reach and Impact
Since working with Convio, the Paul Anderson Youth Home (PAYH) has significantly expanded its reach, strengthened its brand and increased revenue by using a strategic, integrated eCRM approach.

Twin Cities Habitat for Humanity Uses Integrated, Multi-Channel Approach to Increase Visibility, Online Revenues
Working with Convio, Twin Cities Habitat for Humanity raised more than $100,000 online in just two quarters.

Maximize the Online Opportunity with your High-Value Donors
New research reveals the online behaviors, experiences and expectations of high-value donors and the role the Internet plays in the giving process of these "wired wealthy" donors.

Using the Internet to Move the Potential Donor
Learn from a veteran major gift fundraiser and consultant how to use the Internet in an effective "moves management" strategy that moves your donor closer to making a gift while creating lasting relationships.

Integrated CRM Mobile Solutions Deliver Instant Information to Constituents' Mobile Devices
Learn how the first integrated CRM mobile solution can help your organization increase membership, deliver information, drive response rates and participation and synch up with your Convio data.

10 Online Marketing Strategies for Fundraising in Challenging Times
For fundraising in tough times, use these 10 best practices plus 3 advanced strategies to connect with the new breed of donor to scale online and drive results.

Looking Back, Looking Ahead: What the Numbers Tell Us
Recent research on the growth of online fundraising. Find out where this growth is coming from and how to measure the impact of online marketing.

Convio Offers Nonprofits Real-Time Data Integration with Salesforce®
Save administrative time, ensure data integrity and strengthen constituent relationships through more targeted and personalized campaigns.

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